BUILDING THE BRANDS OF TOMORROW.
We work at the intersection of creativity, culture, and community to provide strategic direction while solidifying positioning, values, and narrative.
founded by
Carolyn Bothwell
Carolyn is a multidisciplinary storyteller and strategic thinker who works with brands to define business-driven content and strategy.
CB/C is small by design: We bring on a curated, nimble team of the top creative talent and only work with a handful of clients at a time.
This allows us to focus on creating and delivering customized strategies to meet each client’s unique needs while nurturing our portfolio brands and being available to founders when they need us most.
We’re obsessed with relationships and overlooked ideas.
SERVICES:
We work at the intersection of creativity, culture, and community to provide strategic direction while solidifying positioning, values, and narrative. Select Clients: Beekeeper’s Naturals Khaite Macy’s Native Pet OSEA The Underdays
“Purposeful storytelling isn’t show business, it’s good business.” – Peter Guber We offer Tone of Voice positioning and copywriting that connect brands intimately with their most authentic audiences. Select Clients: AirJordan Calvin Klein Conde Nast THE WELL Living Proof Nike Sperry Summer Fridays Thrive Market OUAI Haircare Polite Worldwide
We partner with early-stage entrepreneurs, taking a vested stake, to help build strategic brands from day zero. Portfolio: 100mL
We’ve even built some brands of our own. Portfolio: Freelance Founders
Unconventional Careers — SohoHouse How to Go Freelance — One Club of Creativity Going Freelance — Creative Mornings