BRAND STRATEGY
TONE OF VOICE
COPYWRITING

Working at the intersection of content, culture, and community.

founded by

Carolyn Bothwell

Carolyn is a brand strategy and copy director whose areas of expertise include luxury, fashion, beauty, & lifestyle brands.

With over a decade of experience, she has a blend of strategic vision, creative brand building, and digital leadership that pushes boundaries and drives positive change.

Please reach out for work samples.

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SERVICES:

We work at the intersection of creativity, culture, and community to provide strategic direction while solidifying positioning, values, and narrative.


Khaite
Macy’s
Native Pet
OSEA
The Underdays
Beekeeper’s Naturals

“Purposeful storytelling isn’t show business, it’s good business.” – Peter Guber

We offer Tone of Voice positioning and copywriting that connect brands intimately with their most authentic audiences.


Jordan
Calvin Klein
Conde Nast
THE WELL
Heyday
Living Proof
Nike
Sperry
Summer Fridays
Thrive Market
Bermuda Tourism Authority
OUAI Haircare
Polite Worldwide

We partner with early-stage entrepreneurs, taking a vested stake, to help build strategic brands from day zero.


100mL

We’ve even built some brands of our own.


Freelance Founders

Unconventional Careers — SohoHouse
How to Go Freelance — One Club of Creativity
Going Freelance — Creative Mornings

Carolyn Bothwell Consulting 

Get in touch  🡒

© 2022 CB/C

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