BRAND STRATEGY
TONE OF VOICE
MARKETING
Working at the intersection of content, culture, and community.
founded by
Carolyn Bothwell
Carolyn is a brand strategy and marketing leader whose areas of expertise include luxury, fashion, beauty, & lifestyle brands.
With over a decade of experience, she has a blend of strategic vision, creative brand building, and digital leadership that pushes boundaries and drives positive change.
Please reach out for work samples.
SERVICES:
We work at the intersection of creativity, culture, and community to help leadership clarify their vision, develop strategic initiatives, and guide teams to uncover consumers insights and trends. Khaite Macy’s Native Pet OSEA The Underdays Beekeeper’s Naturals
“Purposeful storytelling isn’t show business, it’s good business.” – Peter Guber We combine strategy & storytelling rooted in culture and creativity to drive business and brand growth through breakthrough value props and brand marketing innovation. Jordan Calvin Klein Conde Nast THE WELL Heyday Living Proof Nike Sperry Summer Fridays Thrive Market Bermuda Tourism Authority OUAI Haircare Polite Worldwide
We partner with early-stage entrepreneurs, taking a vested stake, to help build strategic brands from day zero. 100mL
We’ve even built some brands of our own. Freelance Founders
Unconventional Careers — SohoHouse How to Go Freelance — One Club of Creativity Going Freelance — Creative Mornings